Which social media is right for your business?
Social media marketing is now becoming a part of doing business in the 21st century. It creates a level playing field where the small businesses can compete with established corporations.
The question remains though: Which social media should you engage in? Here’s a cheat sheet to help you navigate and decide which social media outlets will work best for your business.
Domain name & a website: If you have a business, you should have a web address (aka domain name) and a responsive website. This should be the hub for your online presence.
Linkedin page: Create a Linkedin page for your business. It is free. Linkedin is a place to search and engage with other professionals.
Facebook & Twitter: These 2 social media outlets give your business a voice, face and a venue to inform, educate and interact with your clients, vendors and others.
Yelp: If the clients for your business are exclusively within your geographic area, then you should have an account on Yelp. People can then find and review you.. Find and claim your business page at Yelp .
Pinterest & Instagram: Both these social media channels allow you to visually share products, creations and interests by sharing images.
YouTube: If you can create a demonstrate video on how to use your products or can share techniques with clients visually, then you should create a YouTube channel.
Podcast: Invest your time and resources in podcasting if your audience will find it useful to listen to a program that discusses helpful tips in your area of expertise.
Google+: Can I interest you in one more social media channel? Invest your time in Google+ since Google is the most influential search engine. Creating a business page on Google+ will help your SEO with Google.