What to include in an About us page
People do business with other people. Having a good text for your “About Us” page is important because it can help you establish trust and credibility with your audience. The “About Us” page is typically one of the most visited pages on a website, as visitors often want to learn more about the people behind the company.
A well-crafted “About Us” page can provide your visitors with a clear understanding of who you are, what you do, and why you do it. It can also give them insight into your company’s mission, values, and culture, which can help build a connection between your brand and your audience.
A good “About Us” page can also help differentiate your brand from competitors. By sharing your unique story and highlighting what sets you apart, you can show potential customers why they should choose you over other options.
Here are some points to focus on while creating your About page:
Write a compelling history about your business
Every business has a story. Describe when your business was founded, its mission, what makes your business unique, and why someone should want to work with you. Connect & engage with your audience in a personal way.
Introduce your team
There are people behind every business. Remember to present at least one person from each department along with their full name and title at the minimum for each team member. If possible, add a short bio that includes responsibilities within the company, education, hobbies, and a way to connect with them.
This is probably the hardest part of the bio page. People don’t like being photographed. But it is a good way for people to see who they are interacting with. Remember to use a photo that is high-resolution, and where the face doesn’t have any shadows.
Include a contact form on the page.
By providing a contact form on the About Us page, you make it easier for potential customers or clients to reach out to you. This can lead to increased conversions and business opportunities.
Finally, having a good “About Us” page can also benefit your website’s search engine optimization (SEO). Search engines like Google value high-quality, relevant content, and a well-written “About Us” page can help improve your website’s relevance and authority.
In summary, having a good text for your “About Us” page is important because it can establish trust and credibility with your audience, differentiate your brand from competitors, and improve your website’s SEO.