Why your business needs an email newsletter

Email Newsletter

Good old-fashioned paper newsletters have been used by businesses for years to connect with their consumers. Newsletters with useful and interesting information, deals, and coupons can be very successful in growing a business.

When email, the “killer app”, eclipsed the paper, businesses started using email newsletters to reach their audience.

Here are some reasons why email newsletters are a good idea for your business:

Everyone has an email address

Everyone has an email address these days; most people have more than one! Checking your email a few times a day is a ritual for many. So email is now a prime place for a business to get its message in front of people.

Connect with your audience

When a person signs up for your newsletter, they are opening the door to hearing your message. They are telling you that they are interested in your business and would like to hear what you have to say/sell. This is an act of trust. Now it is incumbent upon you to create quality content and deliver it at regular intervals. The content must be useful and accurate, and newsletters must be sent frequently enough to keep your business in people’s thoughts but not so frequently as to become a nuisance. As readers become more familiar with your brand and products, they are more likely to turn to your business first.

Cost-effective way to increase your reach

Email newsletters are a great return on investment. Services like MailerLite will let you set up an account and start sending newsletters for free. Once you reach a certain number of subscribers or send more than 12000 emails per month, you will have to start paying for the service. This is a great and inexpensive way to begin using newsletters and to experiment with whether newsletters are a good strategy for your business.

These email marketing programs come with email templates that you can use to customize to your brand and image. Or you can hire someone to create the template for you. This way you direct your focus on creating the content instead of worrying about design issues. If you have the budget, hire someone to manage your newsletters. The advantage is that you could offload as much or as little work on them as needed.

Know your audience with analytics

By using the analytics from the newsletter campaigns, you can determine what interests your audience. Use the new subscription sign-ups, unsubscribes, click-through rates, open rates, etc. to gauge the interest of your audience in the content. Knowing what interests and doesn’t interest your audience is invaluable for your business.

Ready to begin your newsletter?

We can help you jumpstart your newsletter campaigns. We will be happy to tailor our services depending on the level of help you need. Call us at (650) 539-4212 for help getting you started on your newsletter campaigns.

Which social media is right for your business?

Social media marketing is now becoming a part of doing business in the 21st century. It creates a level playing field where the small businesses can compete with established corporations.

The question remains though: Which social media should you engage in? Here’s a cheat sheet to help you navigate and decide which social media outlets will work best for your business.

Domain name & a website: If you have a business, you should have a web address (aka domain name) and a responsive website. This should be the hub for your online presence.

Linkedin page: Create a Linkedin page for your business. It is free. Linkedin is a place to search and engage with other professionals.

Facebook & Twitter: These 2 social media outlets give your business a voice, face and a venue to inform, educate and interact with your clients, vendors and others.

Yelp: If the clients for your business are exclusively within your geographic area, then you should have an account on Yelp. People can then find and review you.. Find and claim your business page at Yelp .

Pinterest & Instagram: Both these social media channels allow you to visually share products, creations and interests by sharing images.

YouTube: If you can create a demonstrate video on how to use your products or can share techniques with clients visually, then you should create a YouTube channel.

Podcast: Invest your time and resources in podcasting if your audience will find it useful to listen to a program that discusses helpful tips in your area of expertise.

Google+: Can I interest you in one more social media channel? Invest your time in Google+ since Google is the most influential search engine. Creating a business page on Google+ will help your SEO with Google.

If you’d discuss having us manage your social media work, contact us at (650) 539-4212.