Good old-fashioned paper newsletters have been used by businesses for years to connect with their consumers. Newsletters with useful and interesting information, deals, and coupons can be very successful in growing a business.
When email, the “killer app”, eclipsed the paper, businesses started using email newsletters to reach their audience.
Here are some reasons why email newsletters are a good idea for your business:
Everyone has an email address
Everyone has an email address these days; most people have more than one! Checking your email a few times a day is a ritual for many. So email is now a prime place for a business to get its message in front of people.
Connect with your audience
When a person signs up for your newsletter, they are opening the door to hearing your message. They are telling you that they are interested in your business and would like to hear what you have to say/sell. This is an act of trust. Now it is incumbent upon you to create quality content and deliver it at regular intervals. The content must be useful and accurate, and newsletters must be sent frequently enough to keep your business in people’s thoughts but not so frequently as to become a nuisance. As readers become more familiar with your brand and products, they are more likely to turn to your business first.
Cost-effective way to increase your reach
Email newsletters are a great return on investment. Services like MailerLite will let you set up an account and start sending newsletters for free. Once you reach a certain number of subscribers or send more than 12000 emails per month, you will have to start paying for the service. This is a great and inexpensive way to begin using newsletters and to experiment with whether newsletters are a good strategy for your business.
These email marketing programs come with email templates that you can use to customize to your brand and image. Or you can hire someone to create the template for you. This way you direct your focus on creating the content instead of worrying about design issues. If you have the budget, hire someone to manage your newsletters. The advantage is that you could offload as much or as little work on them as needed.
Know your audience with analytics
By using the analytics from the newsletter campaigns, you can determine what interests your audience. Use the new subscription sign-ups, unsubscribes, click-through rates, open rates, etc. to gauge the interest of your audience in the content. Knowing what interests and doesn’t interest your audience is invaluable for your business.
Ready to begin your newsletter?
We can help you jumpstart your newsletter campaigns. We will be happy to tailor our services depending on the level of help you need. Call us at (650) 346-1442 for help getting you started on your newsletter campaigns.
