Boost Your Launch: The Value of a ‘Coming Soon’ Page
If you’ve recently started your business, chances are you’ve secured a URL—your online address where visitors can learn about your organization. However, until your website is live, anyone visiting your URL will likely see an error message like “This site cannot be reached.”
This not only appears unprofessional but also wastes an opportunity to engage with your audience. That’s why a “Website Coming Soon” page is invaluable. It’s a temporary placeholder that informs visitors you’re actively working on your website. Include basic information about your business and contact details (phone or email) to maintain credibility and provide a way to connect.
Typically, it takes 24-48 hours to launch a new website. However, if your site is already live with a “Coming Soon” page, transitioning to the newly built website is nearly instantaneous.
A “Coming Soon” page is essential for a new business or organization as it builds anticipation, establishes an online presence, and provides a foundation for future engagement. Here’s why it’s important:
- Creates Buzz and Excitement: A well-designed page teases what’s to come, sparking curiosity and interest among potential customers or supporters.
- Captures Leads Early: It can include sign-up forms for newsletters or notifications, allowing you to build an email list before your official launch.
- Establishes Credibility: A professional page signals that your business is serious and actively preparing for its debut.
- Improves SEO: Launching a placeholder page early can help search engines index your website, giving you a head start on visibility.
- Provides Key Information: It can share essential details like the launch date, mission statement, or a glimpse of your offerings, helping people understand what to expect.
- Fosters Engagement: Links to social media or calls to action encourage visitors to follow along and stay connected as you grow.
In short, a “Coming Soon” page turns anticipation into an opportunity to build relationships and momentum for your business or organization.
